Our Team

Social development specialists with decades of
International development sector experience

Our Team


Chris Watts

Finance Director

Chris joined SDDirect in April 2016 as Finance Director. His responsibilities include all aspects of the financial management of SDDirect, including financial reporting, budgeting, pricing, commercial management and financial risk management. He also acts as Company Secretary.

Chris has over 25 years of experience working in a wide range of industries, including 12 years in the development sector. He brings experience of managing all financial aspects of large donor funded projects, including working with DFID, EC, EBRD, World Bank and DFAT.

Chris has a lot of experience working in a fast growing environment, ensuring that the growth is managed and balanced with profitability, and that systems and controls grow in line with the company’s needs. He also brings experience in implementing financial management systems, and improving financial reporting to aid decision making during periods of rapid change. He has extensive experience in modelling new business scenarios and producing strategic growth plans.

Prior to joining SDDirect Chris held the position of Finance Director at DAI Europe Ltd for 7 years where he was responsible for the finances of the UK operations, five international subsidiaries and up to forty donor funded projects. He was responsible for all financial aspects of the acquisition of HTSPE Ltd. He has travelled extensively and worked on a World Bank funded project in Romania as a Financial modeller.

He holds a BSc in Microbiology and Virology and is a fully qualified Chartered Accountant.

Outside of work Chris enjoys running (slowly), mountain biking, fell walking and cooking.