Our services >> Social and political research

Social research is concerned with measuring and analysing social structures, attitudes, norms and behaviours and the factors that motivate and constrain individuals and groups in society. 

Understanding the social impacts of development initiatives can help to build their long-term sustainability. It also works to ensure that the needs and concerns of poor and the most marginalised people are reflected in the design, implementation and evaluation of development initiatives.

SDDirect has used social research to determine the impact that development initiatives will have on particular groups, in terms of their access to resources; and the potential opportunities to use those resources to improve their well-being.

SDDirect is experienced in using a range of social research methods including quantitative and qualitative data collection and analysis.  We are particularly interested in conducting qualitative research, including case study research, focus group discussions and in-depth interviews.

We believe in putting people at the centre of our research; and we specialise in participatory research methods. In our work we have developed a range of innovative participatory tools to engage with groups who might be less willing to respond to traditional research methods. We are also skilled in the use of participatory rural appraisal.

We also contribute to sustainability and capacity building through training others in research methods.

SDDirect is committed to upholding the highest ethical standards when undertaking social and policy research, to ensure that we are sensitive to the diversity, safety and rights of the individuals and communities we work with.

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Recent Case Studies


Excluded from school in Ethiopia: GEQIP assessment

SDDirect conducted a social assessment of the General Education Quality Improvement Programme in Ethiopia. Our aims were to understand the factors that exclude children from school, to review and understand the social context for the provision of education services, and to suggest how negative social impact could be reduced. Download full report.